Eduniversal, a French success
story

Martial Guiette, founder of Eduniversal

« Initially, I created Eduniversal to help students develop their study strategy based on their professional career strategy.
The idea was to be able to systematically answer the following question that everyone should be asking themselves: « What is the most suitable direct spaceship (university, school) or successive spaceships (including parallel admissions) to get me to such and such a planet (in a more or less specialised professional context) ? »

The original idea was to offer a personalised service. But very quickly, with the advent of the Internet, the idea arose of giving this service a universal dimension. In 2002, we decided to go down the route of classifying programmes by level and speciality.

In 2022, 76% of admitted students had applied using Eduniversal rankings

Rankings certified by a tried and tested methodology, supervised by a recognised international scientific committee, very quickly appeared to be the best way to get involved. It is crystal clear, clear-cut and orderly. It's not there to please everyone, it's there to protect the most motivated and deserving learners.

Eduniversal does not see itself as God. Rather, it defines a sanctuary where families can feel safe and guided.
Our ethos is simple : Don't send other people's children where you wouldn't send your own !

The student market validated this strategic choice from the very first year, and the Eduniversal rankings instantly became the first choice criterion for ambitious students.
The year the rankings were launched, it was identified that more than half of the students admitted to the ranked masters programmes had applied thanks to Eduniversal's specialised rankings. By 2022, the figure had risen to 76%*. »

*Study carried out on a sample of 25,000 2022 graduates of ranked masters programmes, representing around 50% of graduates.

Our history
1994
Creation of the SMBG guidance counselling and coaching firm
1994
1997
Launch of the B to B consultancy business
2002
Publication of the 1st Ranking of the best Masters, MS and MBA programmes
(meilleurs-masters.com)
2004
Printing of the 1st paper guide distributed to students
2007
Eduniversal Franchise
Change of name: SMBG becomes Eduniversal and sets up an International Scientific Committee
Publication of the 1st Eduniversal Business Schools Ranking : the 1000 best Business Schools in the world (eduniversal-ranking.com)
Eduniversal joins the Euronext financial market
2008
1st exhibition of the best Masters, MS and MBA
2009
Publication of the 1st Ranking of the best Licences, Bachelors and Grandes Écoles (meilleurs-bachelors.fr)
2011
Publication of the 1st Eduniversal Masters Ranking (best-masters.com)
2012
Acquisition of O!Potentiels
Sourcing solution for headhunters
2017
Publication of the certified opinion site StudiesAdvisor.net
2018
Acquisition of Tild
Launch of Masters Booking:
applications generator
2021
Mutation of the "Booking" concept into the more appropriate "Matching" concept and launch of Eduniversal Matching: generator of ultra-qualified leads
Eduniversal World Conventions
EWC 2020 Format Digital EWC 2021 Format Digital
Boston 2015
North America
Boston 2015
LIMA 2012
Latin America
LIMA 2012
PARIS 2008
Western Europe
PARIS 2008
Prague 2010
Eastern Europe
Prague 2010
Dubrovnik 2018
Eastern Europe
Dubrovnik 2018
Cape town 2009
Africa
Cape town 2009
CAIRO 2022
Africa
CAIRO 2022
Dubai 2017
Eurasia & The Middle East
Dubai 2017
Istanbul 2014
Eurasia & The Middle East
Istanbul 2014
SHANGHAI 2011
Far East Asia
SHANGHAI 2011
Bangkok 2019
Far East Asia
Bangkok 2019
Bangalore 2013
Central Asia
Bangalore 2013
Perth 2016
Oceania
Perth 2016
Fiji 2023
Oceania
Fiji 2023
Cape town 2009
Graduit
Our mission

To play a prescriptive role and provide students with the necessary tools and expertise to enable them, regardless of their nationality, income level or personal history, to seize the best opportunities for further study on a global scale and make the right personal choices.

Our expertise
Eduniversal is a GRADING AGENCY

It has identified the need for reliable rankings and clear information to guide students. It draws up and publishes French and international rankings by type of programme and field of study.

Eduniversal is a MEDIA

It has developed an editorial advertising model that benefits from the legitimacy and popularity of the rankings. This model is based on powerful, highly referenced digital media.

Eduniversal is a CONSULTING FIRM

A pioneer in student guidance counselling (1994), Eduniversal is now a key partner for French schools in educational marketing. It has also extended its offer to include data-driven services.

Our commitment

Eduniversal is at the service of students, schools and businesses. Our commitment to them is strong and we are driven by three main principles :

#Transparency

Methodology displayed, regulated surveys, ratings and comments on rankings available on request.

#Independence

With respect to national and state structures, press groups, school investment funds and by relying on an International Scientific Committee, composed of 9 unpaid experts.

#Objectivity

Rankings of existing programmes and not just respondents, no fees for taking part in surveys, free referencing of all ranked programmes, filing of ranking results with a bailiff.

Engagement
Schéma